Caiz is a company offering innovative technology-based financial services and solutions for everyone. As we are building and exploring new markets with the world’s first Islamic decentralized blockchain and cryptocurrency, we also want to expand our young and dynamic team. You will face a highly collaborative work environment that is very driven to convert our company values into a fast and cost-effective money transferring structure while complying with Islamic financial principles.
We are currently looking for a Marketing Manager to join our team in Istanbul/Turkey.
We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.
Marketing manager responsibilities include tracking and analyzing the performance of advertising campaigns, managing the marketing budget and ensuring that all marketing material is in line with our brand identity. To be successful in this role, you should have hands-on experience with web analytics tools and be able to turn creative ideas into effective advertising projects.
You will help us build and maintain a strong and consistent brand through a wide range of online and offline marketing channels.
- Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
- Deploy successful marketing campaigns and own their implementation from ideation to execution
- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
- Produce valuable and engaging content for our website and blog that attracts and converts our target groups
- Build strategic relationships and partner with key industry players, agencies and vendors
- Prepare and monitor the marketing budget
- Oversee and approve marketing material
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Analyze consumer behavior and adjust email and advertising campaigns accordingly
- 3+ years of professional experience in a Marketing role
- Knowledge or experience in Finance and/or Decentralized Finance and/or Cryptocurrency/Blockchain is an advantage
- Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Experience in setting up and optimizing Google Adwords campaigns
- Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Critical thinker and problem-solving skills
- Excellent communication skills and Team Player
- Great at organising, prioritising and multitasking
Level of studies
Diploma, Bachelor or Master Degree in Marketing or similar
Fluent in Turkish and English
Apply today, if you want to become part of our young and dynamic team where you will be able to actively shape this fast-growing company in a highly developing sector.